Benefits of Social Media

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In the 21st century, social media has become an integral part of most businesses and how and where they operate. Navigating these sites and networking via their platforms is a key skill that benefits a wide array of industries, however, it’s important for a business to know how to best take advantage of them.  If you’re not yet using social media, or unsure of what they sites may have to offer you, consider these 3 key benefits of using social media:

1. Global reach: There was a time when if you were a business located in one city or state and you wanted to advertise outside of your local area that you’d have to spend a lot of time and money to expand your reach. With social media, however, your brand can be anywhere a device connected to the Internet is. This expands your customer base, offers opportunities for connections beyond where you live or can feasibly travel to, and provides an easy way to test out how you’d possibly do in different markets before you make any costly commitments.

2. A building block for branding: Used correctly social media makes building a brand easier. Unlike traditional advertising which has the ultimate goal of selling your product or service, social media helps to facilitate sharing your story. The ability to offer people a glimpse behind the scenes to show them how something is made, or offer them a deal online before it’s available anywhere else, are the types of things that help to create relationships between a business and its clients or customers.

3. Manage the message…and the messenger: Communicating with customers is key, especially for small or new businesses. Social media allows you to directly interact with those who are interested in your products or services and newer features even offer the option of programming a custom chat-bot on some platforms. This means that if a customer has a compliment or a complaint you can respond to it in close to real-time which will hopefully help to best resolve it.

It can be daunting to deal with the social media needs of a business. However, you need to make sure it’s a priority for you. Explore the possibilities of what it can offer and you may be amazed by what you get in return.